Public relations
Serviing businesses from East to West!
You may now be wondering what is the best way to get your
press release into the hands of the Chinese media. Back in
1996, we developed a solution that was so successful for us
as a company that we decided that we had to make this service
available to Western businesses ... businesses
like your own!
We've developed a cross-cultural, multiple-item scale for
measuring public relations strategies for non-Chinese Small
& Mediem Enterprises (SME) wanting to be noticed by Chinese
audiences. The scale was developed not only to fulfill the
standards of reliability and validity in measurement, but
also to acquire cross-cultural comparability.
Public relations, which has only a 20-year history in China,
is still a "sunrise industry". The role of PR in
the sports industry, corporate communications, relations between
media and PR is different from Western.We've tried to promote
overseas exchanges in the PR field to stimulate further specification
and standardization in China's PR profession.
We are licensed to do any P.R promotion your business needs.
We know what works in China. We offer consulting services,
supervision, guidance and coordination to from SMEs to Goverments,
with the aim to assist our clients to ensure the correct execution
of their events prepared in China.
As a leading advertising and marketing company, CTS Advertising
offers the complete solution of Public Relation Services based
on the specific demands of our clients. |